Hey friends it's easy to retain your customers, isn't it? The main problem with lots of marketers is, they just explore their customers with the same magnifying glass which consumes business resources quickly. Instead, start smart work and enjoy your customers for a longer period. Work on customer satisfaction for a successful business. If you want to attract and retain your customers, first get to know the type of customers.
Every marketer should have to be an expert in recognizing types
of customers first. Then choose your strategy for how to approach, how to deal,
what to offer, how to offer, how to retain your customers, and then fix your
budget for it. This will save considerable time and money. So let’s see
1. Potential / future customers-
The people who move
around your website or the business location, could become your future customers. Sometimes people don't have an idea about your business, so they postpone their purchase or purchase products from your competitors. It's your responsibility to value and attract them wisely. This type is important for all kinds of businesses.
- Let them know about your business and experience.
- Show them USP of product or service.
- Provide your contact information.
2. New customers- The first few time buyers are new
customers. Here, your treatment will decide the future of your business.
- Guide them how your product serves best and how to use it.
- Assure them about after-sales service for that try to collect their contact details and expectations.
- Give contact option open for any difficulty.
3. Impulsive customers- These customers make immediate
purchases if conditions are favorable (mostly the high-income group). Top international brands mainly concentrate on this group.
- Clear the way to check-in and check out.
- Provide urgently and personalize service.
- The feeling of exclusivity could be a game-changer here.
- Quick, exact and short help is the important points
4. Discount customers- They come to you because of discounts
and offers only. They value their hard-earned money. The biggest pie belongs to these customers, especially in India and Asia. The most important thing is with a low price and high volume strategy one could grab the biggest market share. Take the example of Jio Mobile in India.
- Advertise and display offer boards.
- A quick explanation of the deal.
- Offer added value to them.
5. Loyal customers- The regular buyers of your products.
Respect them a lot as these are the most valued customers. Lots of business giants and famous Apps concentrate on these customers.
- Give them a platform to showcase their reviews about your product.
- Make a system that will listen to them to update your product.
- Get known about their more expectations.
- Don’t disappoint them.
Conclusion
With some experience, anyone will be able to recognize the types of customers. Assign different strategies to different customers. This will lead
to attract, convince, and retain them with less effort and money.
Image by Gerd Altmann from Pixabay